Here are a few tips that can help make your ad stand out.
Keep your ads relevant. One way to improve relevance is to use your customers' most popular search terms in your ad titles and text.
Describe what sets your product apart.
Use your customers' language. Use words and a writing tone that are likely to attract your typical customer.
Be specific. The clearer and more specific the offering, the better. For example, rather than "big discounts," specify an exact percentage, such as "50 percent off."
Give customers a reason to click your ad right now. Offer a specific call to action, such as encouraging customers to request a brochure or consultation, download a free e-book, subscribe to a newsletter, or take advantage of a limited-time discount.
Which keywords should I choose? You have a few options to help choose your keywords. First you’ll want to think of the terms one of your customers might use to search for your products and offerings. Those search terms are a great starting point. Then you can use tools right in your account to find more keywords. Within Bing Ads, click Campaigns on the top of the page, click the Keywords tab, and then click Add Keywords. This will let you: Search for new keywords based on one you enter. Search a website for keywords. Search your destination URLs for keywords.