Last Sunday, I posted a blog post at the Lilley Press blog about writers and the recession, which gave a link to an interview featuring Jane Friedman.
A writer's platform has been becoming more and more important over the past years and shows to increase in importance over the upcoming years. Writer's who establish their web presence and connect with their fans on a continual basis are really going to attract agents, editors and publishers a whole lot easier.
As many authors are introverts and hate the idea of having to market themselves, this is important. If authors do not step out of their comfort zone and make an effort to connect with the readers, they risk losing sales...no matter how much a publisher helps them.
At Lilley Press, we are trying to increase the ways in which we help our author's books get in front of people, but even we can only do so much. Readers really don't want to hear from the publisher, or the marketing director (such as me). They want to hear from the author...they want that personal connection that only a properly attended blog or website can give.
If you're in the process of writing a book, start your blog now. Start telling people your experience of your day and your writing work. You don't have to write much, and it can be weekly if you prefer. But if you start now and get some part of you out there, it'll pay off for you in the long run.